P.U.S.H ACTIVEWEAR WAS FOUNDED IN THE SPRING OF 2020 IN RESPONSE TO THE ADVENT OF COVID-19. MANY BUSINESSES WERE CLOSING, TIMES WERE CHANGING RIGHT IN FRONT OF OUR VERY EYES AND OUT OF NECESSITY, A REASON TO BE EXCITED ABOUT EXERCISING WAS BORN. P.U.S.H STANDS FOR PERSIST UNTIL SOMETHING HAPPENS; WE USE THE WORD "SOMETHING" BECAUSE IT IS INDICATIVE THAT ALTHOUGH THAT 'SOMETHING' MAY NOT BE SUCCESS RIGHT AWAY, IT COULD VERY WELL BE SOMETHING THAT PUTS YOU ON THE PATH TO SUCCESS. IT COULD BE AN EPIPHANY, A CONNECTION, OR EVEN AN EVENT. REGARDLESS OF WHAT IT IS SPECIFICALLY, IT COULD BE THE 'SOMETHING' THAT CHANGES YOUR LIFE FOReVER.
